World Barista Champion Shares Genius Coffee Hack Only Experts Know

Coffee is an indispensable daily ritual for many of us, whether that’s picking up your order at your favourite cafe on the way to work or relaxing in the afternoon with a hot brew you’ve made yourself.

But just as there’s a big difference between a McDonalds’ burger and a burger from a Michelin-starred restaurant[1], there’s a big difference in results between different coffee-making methods – as well as a big price difference.

On one end of the spectrum, you have instant coffee, which is cheap but generally considered by even the least fussy coffee drinkers as pretty nasty. On the other end of the spectrum, you’ve got home espresso machines, grinders and scales – all of which can cost hundreds of dollars and require a reasonable degree of skill to get good results out of. Or you can just buy coffees, but then different baristas and cafes can have wildly different qualities of coffee. Buying coffee every day is an expensive habit, too.

One method of making coffee that’s considered somewhat of a middle ground is the French press. Also known as a cafetière, press pot or coffee plunger, it’s a cheap, easy-to-use way to make coffee that produces a better result than a Mr. Coffee or a percolator, but coffee aficionados would say it pales in comparison to other methods such as pourover coffee or using a moka pot.

Thankfully, one expert has come up with a genius hack that turns the French press into an instrument of black magic.

James Hoffman, a former World Barista Champion and co-owner of Square Mile Coffee Roasters in London, is one of the most popular coffee experts on social media. Back in 2016, Hoffmann uploaded a video to YouTube titled ‘The Ultimate French Press Technique’, which has since become his most viewed video with over 2.3 million views.

In recent months, the video has been recircling on Facebook, exposing a whole new audience to his simple yet groundbreaking way to make truly excellent coffee with only a few simple tools and tricks. The secret? Patience – and a willingness to mess with your coffee a little.