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Why did Odeo fail? Lack of Focus
Evan Williams, co-founder of Twitter and Blogger, failed with his first startup, Odeo. What went wrong with Odeo? Williams' first startup was a podcasting company that failed due to a lack of focus. He learned that it's important to stay focused and adapt to changes in the market.
Odeo

attr()

Note: The attr() function can be used with any CSS property, but support for properties other than content is experimental, and support for the type-or-unit parameter is sparse.
attr() css reference