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Why did Odeo fail? Lack of Focus
Evan Williams, co-founder of Twitter and Blogger, failed with his first startup, Odeo. What went wrong with Odeo? Williams' first startup was a podcasting company that failed due to a lack of focus. He learned that it's important to stay focused and adapt to changes in the market.
Odeo

content-visibility

The content-visibility CSS property controls whether or not an element renders its contents at all, along with forcing a strong set of containments, allowing user agents to potentially omit large swathes of layout and rendering work until it becomes needed. Basically it enables the user agent to skip an element's rendering work (including layout and painting) until it is needed — which makes the initial page load much faster.
content-visibility css reference