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Why did Odeo fail? Lack of Focus
Evan Williams, co-founder of Twitter and Blogger, failed with his first startup, Odeo. What went wrong with Odeo? Williams' first startup was a podcasting company that failed due to a lack of focus. He learned that it's important to stay focused and adapt to changes in the market.
Odeo

url()

The url() CSS function is used to include a file. The parameter is an absolute URL, a relative URL, a blob URL, or a data URL. The url() function can be passed as a parameter of another CSS functions, like the attr() function. Depending on the property for which it is a value, the resource sought can be an image, font, or a stylesheet. The url() functional notation is the value for the <url> data type.
<url> css reference